A thought.... I have come to believe that there are other truths we don’t admit enough, like;
Not every problem yields to analysis.
Not every inefficiency is solved by automation.
Not every opportunity announces itself through metrics.

Sometimes the answer is the option that doesn’t look rational on paper, but works beautifully in real life.
Sometimes the winning move is the one that feels counterintuitive.
And sometimes progress looks less like engineering and more like magic, combining elements that “shouldn’t” fit, but somehow unlock surprising outcomes.

In the work we do, whether building digital products, designing customer experiences, or rethinking organisational systems, we often assume that logic alone will get us to the breakthrough.

We gather data, map out processes, build models, run workshops, document “as-is” and “to-be” states.
All necessary.
All useful.
All… incomplete.

Because some of the biggest leaps we make in innovation don’t come from logic, they come from leaps of imagination.

Why This Matters in Product and Digital Leadership

The tools we build often fail not because they are poorly designed, but because they are built with only one type of logic in mind, Function.

Real innovation requires multiple lenses:
Behavioural logic
Emotional logic
Social logic
Market logic
Human logic

When these collide, something unexpected emerges, a solution that doesn’t just function, but works. Not because it was mathematically perfect, but because it resonated.

The Future Belongs to Builders Who Can Hold Two Truths:
1. Data matters.
2. But so does intuition.

The best leaders, designers, and technologists know when to trust the numbers… and when to trust the quiet sense that “this just feels right.”

They understand that innovation is rarely linear. It bends. It breaks rules. It rebels. And then it delivers something no spreadsheet would have predicted.

My Take;
If you want to build transformative digital experiences in the years ahead, you’ll need more than frameworks, Good AI prompts, colourful dashboards, and methodologies. You’ll need the courage to explore the unconventional. To entertain the improbable. To test the “irrational” idea that might just hold the real breakthrough.

Because "some problems are solved by engineering, but the most interesting ones are solved by human magic."